Woolworths Beauty Bar Staffing

The Challenge

In 2014 Woolworths Supermarkets introduced a trial of bespoke beauty counters within their top supermarket stores. Momentum Promotions was the chosen staffing agency to bring these beauty departments to life.

The real challenge was to change people’s perception of Woolworths from supermarket, to destination for health & beauty.

The Solution

Momentum Promotions provided qualified makeup artists and skin specialists to perform mini-manicures, makeovers and tailored skin care recommendations to Woolworths’ customers.

Momentum Promotions has now provided exceptional staff in the Woolworths beauty pilot stores for over 2 years and continues to see great results.

Complete Customer Perception Change

Specialist Beauty Staff & Makeup Artists


Customer Service


Sales Boost

Years (and counting)

Amazing Result

Sales Boosted up to 10 Fold

Changed Customer Perceptions

Throughout the project we’ve received countless compliments and great feedback showing that a combination of a dramatic change in the store design and specialist staff can positively impact consumer perceptions of Woolworths’ credentials in Health & Beauty.

Rebuilt From the Inside Out

Our staff worked closely with store management as well as the buying support office to ensure that every facet of the project was working smoothly – from stock replenishment, customer service, activation events and theft prevention.

Increased Sales Conversions

The Momentum Promotions’ makeup artists & staff presence in the store combined with their expertise increase sales up to 10 fold on some brands.

Contact us to find out how we can transform your sales!